George Bangs About Work

Bright Health: Brand Concept for an Empathetic Healthcare Provider

The logo is literally a smiley face and doubles as the negative space of a 'Bb'. The rest of the brand is all about leaning into color.

The full color spectrum feels more inviting than the clinical blues and teals used by Bright's competitors.

We also avoided gimicky stock photos of doctors and patients. For photos the direction was more modern and playful.